Segmentation: The key to successfully aligning CS & Sales

A talk by Bhavik Vashi
Area Vice President, Asia, Anaplan

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About this talk

Ever had trouble aligning the CS and Sales functions? Argued about how to prioritize between renewals, adoption, or expansion? Find yourself struggling to balance the right level of resourcing and support for the right accounts? Don't worry - we've all been there.

In this session, I'll share my experiences on various approaches to segmenting accounts, with some discussion on pros/cons of each approach. Furthermore, we will discuss how finding the right segmentation model for your company and product might just be the key to fostering strong alignment between customer success & sales and, thus, unlocking accelerated growth for your business.

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