Customer Retention Strategy

A talk by Arun Kumar
Head of Renewals and Customer Success, JAPAC, NetApp

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About this talk

Customer retention strategies enable you to both provide and extract more value from your existing customer base. You want to ensure the customers you worked so hard to acquire stay with you, have a great customer experience, and continue to get value from your products.

In short, acquisition creates a foundation of customers while your retention strategy is how you build customer relationships and maximize revenue for each one. But how much time and resources should you devote to your retention program? I will share my experience on this.

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