Sitting at the intersection of psychology and economics, the field of behavioural science is nothing new. It’s now twenty years since Daniel Kahneman won the Nobel Prize for Economics for his work, along with Amos Tversky, for developing the field of behavioural science. Since then, behavioural insights teams have been established within government agencies and corporate organisations across the world.
In this session, attendees will be introduced to the concept of behavioural science and how it can be applied to improve customer engagement and drive product adoption. I’ll share my experiences with introducing and implementing new technology to customers for the very first time, particularly in the use of AI in Healthcare.
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