Niki, Director of Customer Success, APAC at Datadog, was born and raised in London, UK, where she spent 30 years working the EMEA market, within the Music (Universal Music), AdTech (Sizmek) and Software industry (TIBCO). In 2014, Niki relocated to Singapore, to drive the APAC regions analytical solutions for TIBCO Software. While at TIBCO, Niki founded a dog daycare company in 2016 which she grew into a successful business. In 2019 she sold this business due to the arrival of her Son. After spending 5.5 years with TIBCO across two regions, Niki moved in to the MarTech SaaS space in APAC, for a startup company called Perx. After a year there her true calling came to move back into the technology world of monitoring and analytics at Datadog. Of recent, Niki has founded ThinkSuccess.Net, a platform designed to support and connect the APAC CS community with the rest of the world by providing the right tools and information to be better equipped to Succeed.